The Initiative Factory (IF) has been successful in obtaining a building
in the City centre of Liverpool, 29 Hope Street, the former Casablanca
Club. This is a Georgian Building situated in the heart of John Moores
University campus, adjacent to the Philharmonic Hall, Everyman Theatre
and Hardman Street leisure area. The building has ground floor and basement
open areas suitable for venue, stage, recording and film studio, and restaurant/bar
facilities. The second and third floor rooms will provide adequate office/learning
facilities but require considerable refurbishment. Hope Street itself
will soon be a paved area adjoining the two cathedrals, providing further
opportunities for street festivals and theatre.
THE
HOLD
The Performing Arts Venue, The Initiative Factory, 29 Hope
Street, Liverpool 1.
In order
to provide a substantial new venue in Liverpool City Centre for the performing
arts, the Initiative Factory are planning to establish THE HOLD, which
will be open six nights a week. Access
will be available during the day whenever necessary for the purposes of
performance arts, teaching, or other community or school based initiatives.

Events and performance arts activities will reflect and celebrate both
local and global diversity. Local youth bands will be encouraged to play
THE HOLD, gaining experience and encouragement in the use of equipment
etc., through sponsored competitions, organised within a friendly co-operative
atmosphere, which would involve other schools, venues and cities. Music
Workshops would also be developed to provide assistance and support in
management, ICT, rehearsals, and marketing skills, provided in-house,
through the Initiative Factory.

The IF will endeavour to contribute to Liverpool, developing a name in
the performance and creative arts sector through organising a broad range
of citywide events such as concerts in Sefton Park and sponsoring a stage
at the Cavern Walks Festival for example. We will continue to work with
local funding agencies to develop specific projects such as its current
ESF/ELS/ROPEWALKS/CITY COUNCIL funded ARTS
FUSION, delivering wage subsidies to ten young beneficiaries, music
industry NVQ training, covering personal skills and ICT access.
THE HOLD,
as part of the Initiative Factory, will be a not-for-profit organisation
investing in all the activities taking place from 29 Hope Street.
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